This is one of the traditional 20 questions over 90% of all hiring managers ask, which also includes Why should we hire you, do you like teams, what is your strengths and weakness and so on. These are worthless, inane, canned, stupid, silly…
Melissa,
There are good points borrowing from classic Marketing and Sales. What is your Unique Selling Proposition. Most candidates have no idea. A lot of work is required to define your USP. Imagine hundreds of candidates with same vanilla…