Danny Iny's Page

Often these days resumes are sent exclusively by email. I advise against this – whenever possible, send a paper copy by snail mail as well. But I realize that often, it’s only email.

Which means that you need to get your emails opened and read, even when they’re one of a thousand new emails received by the person you’re sending to.

So how do you stand out?

Well, this is a problem that marketers and copy writers have been dealing with for a long time, and there are three main ingredients to wr… Continue

I sent an email to the readers of my free “Where are the JOBS?” special report, explaining how to use Google Alerts in their job search. Here’s what I wrote:

Let’s pretend that I’m a potential employer, and I did hear some bad stuff about you… that would be pretty bad, right? Hence my job search tip for you today: Google Alerts.
Google has a service that will automatically notify you when something is posted online with the terms that you ask for (like your name).

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A friend of mine shared a great prospecting trick with me. The problem he was looking to solve is that it’s very hard to talk to the actual hiring manager when calling a large company; the gatekeepers are trained to divert you to HR (where your resume will be buried under a sea of paperwork).

Here’s my friend’s solution to this problem. He calls the company, and dials a random extension. Whoever picks up, he asks them “is this Mr. Jones?” (assuming Mr. Jones is the manager that he wants to talk… Continue

Here is a great job search trick offered by a reader of the free “Where are the JOBS?” special report:

When I answer an ad I create a matrix with 2 columns: left side = the list of the job's requirements (or Job Description, etc.), the second column shows how I fit each requirement. I have used this in the body of my e-mail cover letter so the recipient doesn't even have to open any attachment.
Aside from making it e

… Continue

It’s the fourth of July, and I’ve been thinking a lot about how freedom ties into job searching. In a lot of ways, being out of work can feel like a total lack of freedom. You feel constricted from every corner, and nothing feels like enough – there is always a burden to do a little more to change the situation.

You feel a little bit like Sisyphus, the character from Greek mythology that was cursed by the gods to spend all eternity rolling a giant boulder up a hill. The boulder would nev… Continue