Secrets of the Job Hunt

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FYI Jobseekers...

Minneapolis, Minn. - The U.S. unemployment rate jumped to 5.5 percent in May -- the biggest monthly increase since 1986 -- and 49,000 jobs were lost, according to today’s report from the Labor Department.

And most job seekers will continue to struggle because they fail at the one thing that matters most: marketing themselves, according to professional recruiter David Perry, author of the book, Guerrilla Marketing For Job Hunters. “Today’s job market is only going to get worse for most people, because what got them hired by employers just 12 months ago probably won’t work today,” says Perry.

Here are some typical wrong ways to move your career forward in 2008:

* networking the old way;
* searching on The Big 3 job boards;
* reading the newspaper want ads -- online or off.

“To get noticed and get hired, you must learn to market yourself as a product, like a vacuum cleaner or a set of snow tires,” says Kevin Donlin, President of Edina, Minn.-based Guaranteed Résumés.

Perry and Donlin have combined to offer a free job-search seminar by phone on Wednesday, June 11, 2008 on the most important skill of all in today’s economy: How to market yourself to employers. Attendance is free, but limited to the first 97 participants to sign up at - www.thesimplejobsearch.com/6. It starts at 7pm.

Participants will learn:

* How to generate multiple job offers, using the same approach that worked in a city with 65% unemployment -- much higher than today's 5.5% national rate.
* The networking methods used by professional recruiters, so job seekers can "recruit themselves" using sneaky, perfectly ethical tactics that get more interviews with employers.
* How to meet anyone on LinkedIn.com, including busy venture capitalists in search of executive talent.
* A proven way to program the subconscious mind to solve job-search problems while you sleep.

David Perry is managing director of Perry-Martel International, one of North America's top executive search firms. He is the author of Guerrilla Marketing for Job Hunters, Career Guide for the High-Tech Professional: Where the Jobs Are Now and How to Land Them, and co-author of Guerrilla Resumes.

Kevin Donlin is President of Guaranteed Résumés and a job-search columnist for the Minneapolis Star Tribune. He is the author of Résumé and Cover Letter Secrets Revealed, 51 Ways to Find a Job Fast -- Guaranteed, and co-author of Guerrilla Resumes. He is a frequent speaker on career topics.

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