What would you rather do ... brand yourself as a commodity? Or brand yourself as a superior candidate?

OK, dumb question - who wouldn't prefer to brand themselves as a superior candidate?

Would it surprise you to learn that there are at least 4 places on resumes where most job seekers brand themselves as a commodity?

First, let's look at what happens in an employer's mind when you appear as a commodity.

An employer sees a commodity candidate in much the same way that a corporate buyer sees a commodity product - exactly the same, except for price.

But an employer also may see a few things in addition to price. When an employer sees you as the same as other candidates, a hiring manager will focus on what makes you different. If you've focused on minimum skills, you look like other candidates, with a few exceptions.

If employers focusing on one (or more) of these exceptions are hurting your job search chances or if you're not getting interviews to begin with, odds are you're branding yourself as a commodity.

To learn the 4 most common places your resume screams "commodity", read:

https://recareered.infusionsoft.com/app/hostedEmail/3959933/8c52d37...