If you are like me, you are a sincere, passionate career services professional who simply wants to help as many job seekers as you can.
You got into this field because you saw how great a need there was for good, solid support. You wanted to create that amazing resume, walk them through that roller coaster ride of a job search, and be the shoulder to cry on during the tough days. You also wanted to be there to celebrate with seekers when they met their goals.
It is a great industry, and if you're lucky, like I have been, you do some great work, generate some valuable referrals, and make a nice living.
So that should be all there is to it, right?
Although the career services industry has branched out in recent years, thanks to the Internet and sites like this one, it is still mostly composed of small specialty firms with one or two career professionals trying to get noticed. Some bigger fish are out there, but by and large the industry seems to thrive on the small business owner.
Of course, there are professional associations to join. And of course there are networking sites to connect with. After all, isn't everyone on LinkedIn these days or Twitter? (If you're like me, you are still trying to "crack" their code...)
Those are wonderful, and they may even result in some extra work, but couldn't we do better?
This past year I decided to conduct an experiment. I had been trying to desperately to get job seekers to purchase my
No Nonsense Job Search Strategy approach. I spent years crafting this approach, and I knew it would be an effective guide for job seekers. But no matter what I did, I could only generate a small amount of traffic to my site.
So I decided to do what other industries have been doing for ages...I decided to set up an affiliate program, and in return, I picked a few other vendors who had complementary products that I knew my clients would like to know about.
Honestly, I didn't hold out much hope....
Boy, was I wrong! It has been an amazing ride. Not only have I seen an increase in my sales, but also I have earned commissions on my colleagues' products (sometimes as much as 70%). It has created buzz, and I have achieved my goal of seeing my hard work end up in the hands of job seekers.
I know, I know, your budgets are tight. So is mine!! There are some great inexpensive (even free) sites out there like
ClickBank that make it very easy for you to become an affiliate for other vendors or for you to sell your products and services.
Now I no longer feel like I am just waiting for people to notice me in my little corner of the world. And I am making some great friends with other like-minded career services professionals who have crafted unique approaches for job seekers or niche services that are needed.
And let's face it, the number of job seekers is growing by the thousands daily. They need us, but they are having a hard time wading through all the info out there. They don't know where to spend their money, and the don't know who to trust.
We need to join forces, and we need to do it now!
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