Get Your Emails Read By Hiring Managers!

Often these days resumes are sent exclusively by email. I advise against this – whenever possible, send a paper copy by snail mail as well. But I realize that often, it’s only email.

Which means that you need to get your emails opened and read, even when they’re one of a thousand new emails received by the person you’re sending to.

So how do you stand out?

Well, this is a problem that marketers and copy writers have been dealing with for a long time, and there are three main ingredients to writing headlines that get read (including email headlines):

1 – They need to be question-based, rather than statement-based.
2 – They need to be problem-based, rather than solution-based.
3 – They need to evoke curiosity, rather than giving it all away.

Sean D’Souza, over at Psychotactics, has written a great free report explaining each of these three steps. Get it here: http://www.psychotactics.com/why-headlines-fail
Note: This post is extracted and adapted from the post by the same name on Tough Economy Jobs. In addition to being the creator of the Tough Economy Jobs blog and HuntingToHired, Danny is also co-founder of Firepole Marketing, the definitive marketing training program for entrepreneurs, small busi....