Your own personal career model

I like the tv ad, "You don't drive like her so why pay for insurance like her?" Products and services are all about customization and personalization from sandwiches to coffee to clothes to insurance policies. So after reading blogs and books about career advice, take all of that (or not) and craft your own career model.

You may want to start with a circle, or maybe a triangle is more your style. Write a word at each point that is important to you and your career audience: persistence, patience and creativity. Maybe you prefer alliteration: aptitute, atitude and attention to detail. There may be aspects of critical importance to your work choices: environment, flexibility, opportunity. You might draw this triangle diagram outside of the other one. (Perhaps one of my colleagues could come up with a pictogram for us!).

If this example has no relation to you, that's probably a good thing. Coming up with your own picture or map provides greater focus and meaning for you. It's another way of looking at personal branding.